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A Book Review:  NorCalMod: Icons of Northern California Modernism

by Pierluigi Serraino

                       

"There are no second acts in American Lives"  F. Scott Fitzgerald

We architects, I think, try to achieve some sort of immortality through built-work since many of our projects will probably outlive us.  This may be a selfish aim, but if this vanity is performed for the good of the client, then both the client and the architect are served well.  Better yet, if the building continues live as it was originally intended and its values which manifest themselves architecturally are still appreciated, then architects are satisfied.  Nirvana is achieved if there is a rebirth or renaissance of sorts; we architects are ecstatic beyond belief, especially if it is our work that has been rediscovered.  Sometimes, there ARE second acts.

All this has come to mind since a recent re-interest in mid-century modern houses has emerged.  These houses were designed between the period roughly between 1945 and 1965 and typically are modern, or what was considered modern back then.  Some houses are well-known, such as Eichler homes, but many of these houses were designed by less famous, yet very talented architects in Northern California.   In most cases, the architects were well-known back then, but time and interests have moved on to newer names.  Such is the way of life, even for architects.  “NorCalMod: Icons of Northern California Modernism”,  by Pierluigi Serraino, is an attractive and informative collection about these architects and their buildings that offers a second act for these architects.  The author’s thesis is that Northern California has its own share of modern design separate and very distinct from that in Los Angeles and from that of the “Bay Area Region” Style, championed by Bernard Maybeck, William Wurster,  Joseph Esherick, and Charles Moore.  The bulk of the collection is residential with some commercial structures to help illustrate certain points that the author makes, which are many—almost too many.

Mr. Serraino is correct.  The Bay Area cities, hills and canyons are sprinkled with mid-century gems by various architects.  Having lived in Bay Area for 25 years now,  I cannot tell you how many times I’ve stumbled upon a mid-century modern house on some beautiful lot during a hike or a drive.  And Mr. Serraino is also correct in that these houses are slowly being demolished.  I personally have driven out of my way to visit a Henry Hill House or a Wurster House, only to find a new Tuscan/Mediterranean house in its place.  3 years ago,  Joseph Esherick’s 1950 Kentwoodlands house was put up for sale and I had the good fortune to visit the house and take some pictures.  6 months after it was sold, the house was tragically demolished.

What I enjoyed most about the book were the pictures of various and assorted modern houses and buildings done by some very talented architects who were highly esteemed, but are hardly remembered now.  The section about the architectural photographers was less interesting but still a welcome part of the book.   I also liked the interviews with some of these architects of which I learn many things about them, their thinking, and their influences.  In particular, Donald E. Olsen FAIA has probably rubbed elbows of those with architectural importance locally and nationally more than anyone in the Bay Area, so his interview was interesting as well.  Of course, I’m biased since I spent three months as a pesky intern in Olsen’s office in 1984 where I learned so much about the practice and about design.

The book could’ve also been titled “The Rise and Decline of Modernism” in that the author records the beginning and end of modernism.  Another name for the book could be “Turf Battle between Bay Area Region Style and Modernism” since much of the book is about the intellectual battle between Bay Region Style and Nor Cal Modernism architects, ultimately tipping in favor to Bay Area Region Style (the author's conclusion), which leads me to point out the major weakness in the book. Unbelievably, there is lots of writing about , but absolutely no pictures of projects by Wurster, Esherick, and Moore (all AIA Gold Medalists, I hasten to add!!) in the entire book.   If the author is making the case that there is a big difference between NorCalMod Architecture and Bay Region Style Architecture, then he should have at least some pictures of this style and not only of NorCal Mod.  Words aren't simply enough in a medium as highly visual as architecture.

The debate continues today mostly within the Bay Area between the two camps. The amusing part is that both camps seem to claim the same architects as their own. The book " Bay Area Homes", edited by Sally Woodbridge, is on the Bay Region Style bandwagon and discusses the work of Callister, Hill, and  Henrick Bull as good examples of Bay Region Style Architects.  Yet, the author believes that these same architects plus Harwell Harrison are in the NorCal Mod camp.  The debate exists in yet a larger forum: Kenneth Frampton, the esteemed architectural critic, believes that Harwell Harrison is one of the earliest architects which embraced critical regionalism in California. Who is correct?  Can they all fall in both camps?  Is there a right answer?

My answers are “Nobody”;  “Yes”-they can fall in both camps” and “No, there is no right answer”.   Wurster, Esherick and Moore were just as modern as those in NorCalMod, but had a different point of view of modern architecture, just as Alvar Aalto had a different point of view on Modernism than Gropius or Le Corbusier.  These three are all considered Major Modern Architects and no one argues about their differences they way locals quibble about Bay Region Style and NorCal Modernism.  So, why can’t we can’t we lump Wurster, Esherick, and Charles Moore with Olsen, Knorr, and Mills and stop the discussion here and now?

So, things are not as simple as the author might lead one to believe.  I simply get the feeling the author loves his Modernism so much, that he can't see the obvious-a mark of a true fanatic.   I suspect that deep deep down, the author knows that if the reader takes only one look at, say,  Wurster's  Pope House #2 with corrugated metal walls and a flat roof,  the author's premise will be shattered beyond repair.   But that's OK since the stakes aren't that much and we need fanatics like Mr. Serriano to remind us of some terrific architecture, even if his reasoning is flawed.  The important thing is that some terrific architects are getting their due....again.

This book is a terrific rebirth (or second act) for all those extremely talented architects that practiced architecture in the Bay Area during the mid-century.  Many thanks to Mr. Serriano--Their work and contributions should not and will not be forgotten. These architects were a lucky bunch, too, being able to practice architecture when optimism reigned and the sky was the limit.   These houses represent an end of a very special era in American Architecture.  Despite its weaknesses, I  am very happy that the book was published.

 

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